Living with Chronic Illness: The Important Role of Patient Voices in Research
Living with a chronic illness comes with challenges that often remain invisible to others. Through candid patient perspectives and insights about life with conditions like Hereditary Angioedema (HAE), this blog explores the daily realities of chronic illness management and why participating in healthcare research matters. Learn how patient voices shape better treatments and care approaches, and discover why joining online support groups alone may not be enough to drive meaningful change in rare disease communities. Whether you're managing HAE or another chronic condition, find out how your experience can help advance healthcare innovation and support others facing similar challenges.
From Market Researcher to Marketing Professor: My Journey Into Adjunct Teaching
Considering becoming an adjunct professor? This researcher-to-teacher blog post shares candid insights about transitioning into academia, from securing teaching positions to managing expectations on both sides of the classroom. Kayte, a marketing research professional, reveals practical lessons learned from teaching undergraduate courses, including tips for navigating university systems and bringing real-world industry experience into your teaching practice.
Creating Meaningful Business Connections: Beyond the Digital Handshake
Take a peek inside our 2024 gratitude campaign where we sent over 200 personalized mailers to our network. From handmade friendship bracelets to sustainable gifts, discover how we created meaningful physical touchpoints in an increasingly digital world. Plus, get practical tips for planning your own gratitude campaign.
How Social Media User Testing Shaped a Product Launch: A Case Study
Discover how we helped Heartfelt, a generational storytelling service, validate their product and build authentic marketing content through social media-based user testing. This case study reveals how partnering with influencers for research purposes created valuable insights and genuine family stories. Learn our approach to combining user testing with social media engagement for a more authentic product launch
Making Research More Inclusive: Insights from the Deaf/HOH Community
In collaboration with For The Deaf Girl's community and the Insights Association's IDEA Council, we're exploring how to make research more inclusive for deaf and hard of hearing participants. Learn key insights about sign language communication and the importance of going directly to an impacted community for guidance on better research practices.
Finding Balance: A Tech Solopreneur's Approach to 2025
Follow along as I share my 2025 journey of balancing a tech-focused social media research business with creative projects and personal wellbeing. From building a DIY standing desk (yes, I cleaned up that messy holiday desktop pile!) to strategic time blocking, discover how I'm approaching intentional 'imbalance' as both a personal mission and business strategy. Plus, learn practical tips for maintaining equilibrium as a solopreneur.