Social Media Marketing has turned into a multi-billion dollar industry in a short period thanks to Influencers and Content Creators. The Social Question is a next generation marketing research agency that merges the need for authentic consumer conversations with the skills of content creators’ engagement services. By supporting both sides of the relationship, TSQ optimizes consumer insight in previously untapped experiences.
Kayte Hamilton is one of Greenbook’s 2023 Future List honorees. Learn more at Greenbook.com
After more than a decade in the consumer marketing research space as a hybrid researcher (qual+quant), Kayte credits the Idea Fairy for introducing her to this research concept back in 2018. Ever the millennial, Kayte has grown up with the internet and social media and has been inspired by the pandemic’s #greatresignation to merge her two passions of research and social media in an impactful way. The Social Question’s services successfully bridge the gap between ‘offline’ traditional qualitative methodologies, passive social intelligence analytics, and a content creator’s desire to communicate with their followers.
Kayte graduated from ODU as a Marketing major and Communications minor, followed by completing her Masters through VCU’s Brandcenter (a 2-year advertising program). In her 11 years as a marketing research professional, she has assisted large, small, local, national, and international brands make decisions, learn-from, and take action based on the voice of their consumers/users.